Company Description
As a leading healthcare education organization, Unitek Learning's family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.
Job Description
The VP of Marketing is responsible for leading a comprehensive marketing strategy and creative vision across Unitek Learning's colleges in the Mountain West region aligning efforts with the company's growth goals. Oversee the development of all creative assets, leverages data-driven insights to drive lead generation, and collaborate with agencies and internal stakeholders to drive results. Provides direction and mentorship to a high-performing marketing team.
This position is a hybrid role based in Tempe, AZ. You will be required to work Tuesday- Thursday at our Tempe campus and two days from your home office.
- Develop and implement milestones and performance metrics to track marketing effectiveness, monitor growth, and accurately forecast future trends.
- Develop and execute comprehensive, multi-channel marketing plans, including digital, social, local events, etc., to drive performance for campuses and programs.
- Collaborate with regional counterpart on marketing strategies, processes and media performance to unify brand messaging and enhance process efficiency across all college locations.
- Establish advanced processes, tools, and methodologies to deliver comprehensive market intelligence and competitive analysis, supporting strategic decision-making across all mountain west region colleges.
- Collaborate with cross-functional executives and internal business leaders to ensure marketing initiatives align with organizational goals, delivering measurable business impact.
- Act as a liaison with advertising agencies and external partners, driving seamless brand execution across all media channels. Facilitate collaboration through clear communication, asset sharing, and concept development.
- Oversee the maintenance and ongoing development of digital properties, including brand websites, platforms, and college domain management.
- Evaluate and recommend the adoption of emerging digital marketing technologies to enhance brand presence, engagement, and lead generation.
- Manage, prioritize, and approve all creative projects to ensure alignment with strategic goals, operational priorities, and budget constraints.
- Ensure timely execution of projects by maintaining transparent, two-way communication with stakeholders and delivering professional, compelling presentations that reflect Unitek Learning's brand values.
- Allocate resources and manage the marketing budget for the mountain west group of colleges.
- Work cross functionally within marketing to execute marketing strategies and campaigns.
- Stay ahead of emerging trends in digital, media, AI, automation, and creative execution to maintain competitive differentiation.
Qualifications
- Bachelor's Degree
- 10+ years of related experience
- 5+ years of direct team leadership with a record of driving growth and performance
- Expertise in Microsoft (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat)
- Demonstrate the ability to lead and execute high-level marketing strategies across a complex, multi-brand organization.
- Must have exceptional communication skills with the capacity to influence and collaborate effectively across all levels of leadership.
- A proven ability to develop and articulate strategic vision.
- Build strong cross-functional partnerships and foster alignment across diverse teams.
Additional Information
We Offer:
- Medical, Dental and Vision starting the 1st of the month following 30 days of employment
- 2 Weeks' starting Vacation per year. Increasing based on years of service with the company
- 12 paid Holidays and 2 Floating Holiday
- 401K with a Company Match
- Company Paid Life Insurance at 1x's your annual salary
- Leadership development and training for career advancement
- Tuition assistance and Forgiveness for you and your family up to 100%, depending on the program
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